iPD is not your typical automotive direct mail marketing agency. We're a forward-thinking, innovative team with a passion for the automotive industry. As direct mail and automotive marketing has evolved, we've evolved with it.
In an automotive industry starved for direct mail innovation, we're changing the game one fully connected marketing experience at a time.
Our Hybrid+ program bridges the gap between digital and direct mail marketing that often plagues most traditional automotive marketing programs.
We're reaching qualified customers via their mailbox, inbox, social media, and mobile devices. We don't wait for them to come to us. We go where they go!
In a world gone digital, there is still a large segment of our population that only trusts things they can physically see, feel and touch, which is why direct mail remains highly effective. It's also why we remain committed to utilizing direct mail components in our Hybrid + program. Likewise, there is also a large segment who prefer a more organic, digital approach from advertisers. They've become overwhelmed by "mailbox clutter". That's where Hybrid+ steps in to bridge the gap by combining direct mail credit offers and targeted Facebook Buyback Events. These solutions allow us to successfully engage all audience segments.
We have 40+ filters that allow us to drill down and target the exact type of customers our clients are looking for. This includes: Beacon range, income, current car payment, bankruptcy and repossession history, and more.
We not only know exactly who we're targeting, but we also know the moment they respond. All leads are uploaded real-time into a custom CRM that allows our clients to track campaign health at all times. We give your customer the ability to respond their way by allowing them to reply by phone, email, text or online.
Check out these stats on our BDC/Internet Sales Department:
We Do the Heavy Lifting For You
Our in-house BDC/Internet Sales Department is designed to do all the heavy lifting for your sales team. Our BDC specialists are comprised of twelve qualified individuals, who have an average tenure of five years. They know their stuff!
To ensure we don't miss a lead, we staff both a daytime and evening team of automotive BDC specialists! This component of our program is perhaps the most vital of all. We are more than a call center.
Our Business Development Center works as an extension of your dealership!
We'd love the opportunity to show you a demo of our Hybrid program. Please fill out the form below to get started.
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