With a business of your own to run and lead, it is often difficult to find the time necessary in order to create solid content for your clients and business. There are simply too few hours in the day to get everything accomplished that you feel needs to be accomplished, or so it feels like. This is a stress that is all too common for myself as well, but it is all something that we will have to overcome in order to hit deadlines and reach the goals that we have set for ourselves.
Here are 3 tips to help you create content, even during a time crunch:
Tip #1 Rely On Your Team. One thing that is going to assist you in managing your time and creating content despite your level of workload will be your team. The team that you have surrounded yourself with will help to carry the workload rather than you simply carrying it alone. By having passionate and competent individuals around you to rely on, you will be able to better focus on the goals that you have set for yourself. When the going gets tough, you are going to need people to have your back and to keep other endeavors afloat while you are working on whatever it is that you need to accomplish. When creating videos, lesson plans, or preparing for keynotes, I rely heavily on the members of my team for assistance, whether this is camerawork, editing, proofreading, or simply coming up with ideas alongside me.
The fact is, that you cannot do everything by yourself. There is not enough time in the day, nor will it lead to the absolute best work that is possible. You will need other people around you, and you will need to be that other person for them as well at times. Allow others to help you. For some, this can be hard. But part of being a successful leader is understanding that you do not know everything, and are not the best at everything. Some things, you need help with!
This will also, in turn, do wonders for your team. People like to feel wanted and appreciated. It takes a humble and wise leader to tell their team that they require some assistance. This little reassurance that their individual roles in the business are important can brighten up your team members more than any other single act. People enjoy receiving help, and people enjoy helping others. Allow your team to partake in your projects, especially when you are in actual need of help.
Tip #2 Write It Down. Another simple tip to help you in creating and pushing out content when you are busy would be to be wary of how you are spending any free time. Obviously, this can be easier said than done, but while you are working on your normal day-to-day tasks, you must also be aware of what it is that you need to finish. It is helpful for some to physically sit down and write out what it is that you need to accomplish for the week. Jot down deadlines, various ideas for content, and be sure to set aside some time to get with your team and work on the projects that you are looking to send out. Be realistic on your deadlines and the actual amount of work that you will be able to get done in a given time period, and also be sure to designate each individual member of the team to a specific task, based on their strengths.
Tip #3 Get Committed. One final tip that I have for ensuring that you are able to create content regardless of the amount of work that you need to finish would be to understand that your work is never done. As a leader, you may clock in and out physically but you are always on call mentally. In your spare time, you should have the idea of what you want to create in the back of your head. By planning ahead and forming a strategy and schedule in your spare time, you will be able to devote more of your time at the office to the physical labor and creation of the content. When you are on a time crunch, every minute helps. You must take care to stay focused on the actual task at hand, and have your planning period finished as soon as possible so you can actually get started with what it is that you need to do.
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