What Makes The iPD Agency Different??

iPD is not your typical automotive direct mail marketing agency. We're a forward-thinking, innovative team with a passion for the automotive industry. As direct mail marketing has evolved, we've evolved with it.

We believe that automotive marketing shouldn't be done solely through direct mail, nor through digital marketing alone. To achieve the greatest ROI on your investment, we believe in FULLY connected marketing solutions that combine the best features of both automotive direct mail and automotive digital marketing.

Our connected marketing method allows us to reach qualified leads via their mailbox, inbox, social media, and mobile devices. We don't wait for them to come to us. Simply put, we go where they go!

THE HYBRID APPROACH

01

Pre-mail Blast
One week before your mail drops we begin generating leads via email and send them your way.

02

Social Frenzy
One week before your mail drops we begin working to generate leads digitally through Facebook and Instagram ads.

03

Real Call
Two to three days before your mail drops we call every customer through our Real Call process to create top of mind awareness.

04

IP Targeting
We target real people in real households by matching their physical address to their IP address.

05

Sales Funnel
The old way of sending email is dead.
Save time, increase engagement, and convert more customers into upsells with iPD’s Sales Funnels.

06

BDC / Response Methods
Once your customers begin responding, you can rest assured that we will handle getting them through your door.

07

Virtual Special Finance
We engage customers prior to their appointment at your dealership to finalize their credit approval.

08

Appointment Communications
Confirm appointments 1 hour before the customer is scheduled to arrive and follow up the day after the appointment to learn about the customer experience.

09

Second Wind
Your customers deserve a second chance, so we send out a letter extending the pre-approval offer of credit for customers that initially responded, but didn’t make an appointment.

10

Hybrid Support
We know exactly how to handle the customers we bring in. We’ll help with initial up training for your campaign and live new hire training.

OUR CURRENT NUMBERS

Credit Apps Attached

Appointments Set

Check out these stats on our BDC/Internet Sales Department:


  • We currently have a 75% successful appointment percentage.
  • Our BDC obtains credit applications for 80% of appointments set.
  • Every call is recorded for quality assurance.
  • We handle both inbound and outbound calls.
  • We will work hand-in-hand with your existing BDC.

BDC / INTERNET SALES

We Do the Heavy Lifting For You
Our in-house BDC/Internet Sales Department is designed to do all the heavy lifting for your sales team. Our BDC specialists are comprised of twelve qualified individuals, who have an average tenure of five years. They know their stuff!

To ensure we don't miss a lead, we staff both a daytime and evening team of automotive BDC specialists! This component of our program is perhaps the most vital of all. We are more than a call center.


Our Business Development Center works as an extension of your dealership!


CALL US

813-463-4037

LINKED IN

in/davidvillaipd
READY TO BRING CONNECTED MARKETING TO YOUR DEALERSHIP?

We'd love the opportunity to show you a demo of our Hybrid program. Please fill out the form below to get started.