WHY IT WORKS
We believe that automotive marketing shouldn't be done solely through direct mail, nor through digital marketing alone.
To achieve the greatest ROI on your investment, we've created FULLY connected marketing experiences that combine the best features of both automotive direct mail and digital marketing.
Most traditional direct mail programs rely on consumers receiving an offer letter and hoping it generates enough interest to bring them into the dealership. When done right, this is an incredibly effective marketing tool. However, when combined with digital marketing it becomes an unstoppable, beast of a tool! That's why Hybrid+ focuses on creating a connected marketing experience that focuses heavily on a "repetition is recognition" approach. We're targeting consumers at home and on-the-go....the best part is, IT WORKS!
In a world gone digital, there is still a large segment of our population that only trusts things they can physically see, feel and touch, which is why direct mail remains highly effective. It's also why we remain committed to utilizing direct mail components in our Hybrid + program. Likewise, there is also a large segment who prefer a more organic, digital approach from advertisers. They've become overwhelmed by "mailbox clutter". That's where Hybrid+ steps in to bridge the gap by combining direct mail credit offers and targeted Facebook Buyback Events. These solutions allow us to successfully engage all audience segments.
We have 40+ filters that allow us to drill down and target the exact type of customers our clients are looking for. This includes: Beacon range, income, current car payment, bankruptcy and repossession history, and more.
We not only know exactly who we're targeting, but we also know the moment they respond. All leads are uploaded real-time into a custom CRM that allows our clients to track campaign health at all times. We give your customer the ability to respond their way by allowing them to reply by phone, email, text or online.