Welcome to a special episode of Auto Dealer Live hosted by David Villa! In this episode, we dive into strategies that drive success in the ever-changing landscape of the automotive industry. 🚗💼
We kick things off by discussing how the automotive business has experienced ups and downs, especially in the past couple of years, and how dealers need to adapt to changing circumstances. The guests touch on various strategies that have worked for them, including focusing on hunger for success, training and self-development, going back to basics, expanding into new markets like the Hispanic community, and the importance of the Business Development Center (BDC).
The conversation delves into the evolving role of the BDC, its integration with the sales team, and the need to provide accurate and relevant information to customers. The guests emphasize the importance of adapting to the changing dynamics of consumer behavior and communication methods. They highlight the significance of engagement, building rapport, and providing quality information in the digital age. Michael Hayes from NADA Academy joins the discussion and adds his insights on measuring close rates, behaviors that lead to closing deals, and the importance of engagement and appointment setting. The episode concludes with a reflection on the industry’s ability to constantly generate fresh ideas and strategies to stay successful.