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Lead generation has changed and transformed many times over. In the digital age, there are tons of companies, products, tools and techniques used to do the same thing: get leads into your CRM. Out of all the different ways companies accomplish this goal, there is one tactic that has never changed and, chances are, never will. That tactic is outbound sales.

Many view outbound sales as old-fashioned and inefficient, but I believe that, by viewing outbound sales with a modern-day lens, it can actually outperform a lot of other lead generation tools. Unfortunately, finding the time and resources to perfect your outbound sales skills can be difficult. When you factor in the employees and training that are needed, this becomes a massive project that many organizations just can’t afford to do. But that doesn’t mean that outbound sales is dead in the water.

There are many profound reasons to utilize an outsourced call center to hit the numbers that you want to hit. There are a plethora of benefits that a well-trained call center can bring to your company, even if they aren’t in-house. Below, I have listed five key reasons why businesses should seriously consider investing in an outsourced call center:

1. Cost-Effectiveness

This is, of course, the first and most common reason why companies outsource in general. An outsourced call center does not require the hiring company to purchase a workspace for employees. Computers, desks, phones and various office supplies are not cheap, nor are the hours that would be spent training and working with sales reps. An outsourced call center comes prepared. They have been trained and know how to handle leads, and they already have the resources necessary to handle your customers on day one.

2. Better Follow

In addition to the cost, another reason you might want to outsource a call center is the sheer workload that your company is experiencing. When your sales team is bogged down with lead after lead and client after client, it gets hard to juggle everything without some leads falling through the cracks. A call center is able to reach out to anyone who may have fallen out of the sales process and stir up business by talking to these leads.

There are many profound reasons to utilize an outsourced call center to hit the numbers that you want to hit.

In the digital age, consumers want answers immediately and know that they can go anywhere to get those answers. The problem with this newfound way of buying is that your sales team has less time than ever to respond accordingly to these customers. Well-trained call centers can make thousands of calls a week and minimize the time it takes to respond. This is something that your sales team is just not going to be able to accomplish. Call centers can act as a safety net to catch anything that your sales team is unable to handle. They shouldn’t take the place of your sales team but, instead, act as a last-chance effort to get the attention of leads before they are gone forever.

3. Better Monitoring Capability

Nearly every reputable outsourced call center has steps in place that allow their clients as well as their own managers to monitor each and every call that gets made. By recording and holding regular quality assurance meetings, these call centers are able to ensure that their representatives are handling every lead to the best of their ability. It is in their best interest to make sure their team is as strong as possible so that you continue to see success through using their company. Their team goals are your team goals, and as such, they work just as if they are working for themselves. They want you to succeed because when your company succeeds, so does theirs.

4. Flexibility

Often, outsourced call centers have a variety of shifts for their team. This is to ensure that the massive workload they often have does not become overwhelming and allows them to work your leads day-in and day-out until they have cleared up any leftover leads that may need tending to. Their flexible hours directly benefit your company because while you may only be open for certain hours, the call center will more than likely have reps available when your own team is not. They can handle the leads that come in overnight or early in the morning before you have even unlocked your doors for the day. Response time is key, and these extra hours worked can pay off in dividends.

Call centers can act as a safety net to catch anything that your sales team is unable to handle.

David VillaCEO - iPD Agency

5. Better Customer Satisfaction

The sales reps of a reputable outsourced call center are trained professionals at what they do. They have experience picking up the phone and working with a frustrated or unruly customer. They aren’t just selling your leads; they are handling upcoming obstacles or objections long before that client even reaches your company. It is their job to ensure that the customer is informed and comfortable so that any rough edges are smoothed over, allowing a much easier sales process for your sales team. Think of an outsourced call center as a hybrid between sales and customer service. They help to close deals while also making sure that the customer isn’t left with a bad experience at the end of it.

Outsourcing to call centers is not for everybody, but the vast majority of modern-day businesses could benefit greatly from using call centers to do the heavy lifting for their sales team.

If you feel that your team is being swallowed by the workload in front of them, reach out to a group of professionals who can help with the small stuff so that your sales team can do what they do best: close deals.

David Villa

David Villa is the Founder and CEO of iPD Agency, a marketing and media firm that works with over 600 companies in several industries across the United States and Canada. David has over 20 years of national sales and executive management experience. Since the establishment of iPD Agency in 1995, David has been responsible for pioneering, growing, and scaling iPD into one of the nation’s leading database management, business development, and digital marketing companies in the automotive industry and beyond. In addition to his sales and leadership experience, David is also a dedicated follower of Christ. He credits his success to those who he’s been privileged enough to call his teammates, and to his savior Jesus Christ.